Set-top boxes (STBs) are devices that connect TVs to an external signal source and transform the signal into video content that is displayed on the television screen. The source can be a cable, satellite, broadband, telephone line, or a digital subscriber line (DSL) connection. Standard definition (SD) and high-definition (HD) are the two types of STBs. HD STBs display both SD and HD channels.

The latest trend gaining momentum in the market is Availability of TVs integrated with STBs. One of the upcoming trends in the global STB market is the increasing availability of TVs integrated with STBs. They ensure clutter-free installation as there are a limited set of wires within a single device.

According to the report, one of the major drivers for this market is Introduction of advanced features in set-top boxes. Technological advances in the global STB market have led to the development of a wide range of STBs equipped with multiple features. Digital video recording is one of the most popular features as it enables viewers to watch and record their favorite shows. Over-the-air DVR systems are standalone STBs that enable viewers to broadcast and record TV programs. Apart from DVRs, subscription-based TV services providers offer STBs to customers. The users can attach their own storage devices to these STBs for video recording. Consumers can attach their solid-state drives (SSDs), flash memory, or network-attached storage (NAS) hard drives to the STB and record programs as per their convenience.

Further, the report states that one of the major factors hindering the growth of this market is Low scope of customer retention. Low scope of customer retention is one of the serious challenges inhibiting the growth of the global STB market. The global STB market has been witnessing steady growth since 2013, and a significant number of new vendors entered the market by 2016. This has intensified competition, and the technology offers immense opportunities for vendors and investors.